New study says 40% of EU road deaths are work related
An estimated 40% of all road deaths in Europe are work-related according to the latest figures released by the European Transport Safety Council (ETSC). That puts the onus firmly on companies to introduce more driver training to improve standards.The ETSC report shows that road deaths in the EU have not reduced in three years. In 2016, 25,671 lives were lost on EU roads and it is estimated that a large proportion were work-related.
The study suggests that government and public authorities should lead by example and adopt work-related road safety management programmes for their employees and their fleets, and include vehicle safety as a public procurement requirement.
ETSC’s executive director, Antonio Avenoso, said: “While there are some great examples of large and small organisations across Europe starting to take road safety seriously, there are thousands more that turn a blind eye to the risks their employees take every day on the roads.
“Many companies also wrongly see road risk management as a burden rather than an opportunity. But reducing risks through journey management, targeted training and purchasing safer vehicles can cut insurance costs, lead to less time off and boost a company’s image.
“While employers need to do more, our report also shows that they need help and support from national governments and the EU to do it.”
Improved data collection is a crucial first step to tackling work-related deaths. Police forces in the majority of EU countries do not currently register the purpose of the journey when recording the details of traffic collisions.
There is also no standardised EU definition of a work-related road death. This leads to an underestimation of the scale of the problem when neither deaths of third party road users nor commuting deaths are categorised as such.
Jason Wakeford, spokesman for Brake, a road safety charity in the UK, said: "Reductions in the numbers killed on UK roads have stagnated in recent years. Road deaths fell by just 1.4% between 2010 and 2016 - way short of the EU target. All other EU countries, with the exception of Lithuania, Malta and Sweden, have made better progress and urgent action is needed.
"Brake is also calling on the European Commission to introduce new vehicle safety standards, including mandating Intelligent Speed Adaptation - helping drivers stay within speed limits."
Fleet Logistics’ has partnered with AlertDriving in a strategic driver training relationship which makes over 30 high-impact driver training modules available, with courses on eco-driving, lane discipline, winter driving, safer parking, reversing, and much more.
Established in 1998, AlertDriving pioneered web-based driver risk management and has trained millions of drivers worldwide.
It recently added its latest training program, MotorMind, to its portfolio, described as a ‘totally new, unique approach to driver training'.
The new development enables drivers to re-evaluate deep-rooted beliefs that lead to dangerous driving behaviours. Interactive lessons combine elements of game-playing with engaging exercises that focus on challenging topics, such as distracted driving and proper space management.
AlertDriving provides global training coverage in more than 70 countries across the world - primarily through its trademark FleetDefenseSM suite of driver training solutions, which test drivers for dangerous behaviours and attitudes.
The results provide fleet managers and other company decision-makers with behavior-based metrics and standardized risk reporting to help monitor their overall fleet risk exposure, and identify areas in which remedial intervention needs to be taken to improve driving standards.
If you require any further information or advice on introducing driver training, please get in touch with one of the key contacts whose details are shown on the front page of this newsletter; email email@example.com or visit www.fleetlogistics.com